What do we do?
- Analysis and recommendations to improve results from Search Engine Optimisation (SEO) for online publishers, whether that is a B2C or a B2B sites
- Running pitches to select the best Search Engine Marketing agency or email Service Provider for a B2B membership organisation
- Expert review of web site design to improve customer engagement and increase leads and product sales for different sites
- Creating a plan to improve email marketing through refining email templates, targeting and developing a strategy
We can advise on these digital marketing issues
We can help you by using our skills directed at improving results in these areas:
- Digital Marketing Strategy:
We evaluate the impact of the Internet on your organisation and help you develop or refine your online marketing plans to maximise the potential of the Internet.
We advise you on how to better integrate web, e-mail, databases and offline media to build customer relationships.
- Web site design effectiveness:
Helping you Identify improvements to your web marketing by analysing web metrics and usability to identify ‘quick-wins’.
- E-mail marketing:
How you can build your email list size and quality and improve response rates from integrated e-mail campaigns and e-newsletters.
We advise you on planning, execution, tracking or suitable agencies for search engine marketing, email campaigns and online advertising.
- Marketing Research Using the Internet:
Advice on ‘Smarter Searching’ for market and completive intelligence and tools plus approaches for conducting primary research online such as online surveys and focus groups.
We offer many different tips to improve your Internet marketing by working with you and, if appropriate, your agency or IT team:
We work with you to create an integrated online marketing plan and introduce a continuous tracking and improvement process.
- Metrics-based online improvement:
We suggest a process, measures and tools to evaluate and improve digital marketing performance.
- One-to-one mentoring: You can contact us anytime if you have any questions about the information we provide.